Unlocking Creativity in Business Management Practices

Abstract

Creativity has become a critical component of modern business management, driving innovation, problem-solving, and competitive advantage. This scholarly article explores the significance of creativity in business management practices, examining its role in fostering organizational success. It investigates various strategies and approaches for unlocking creativity within business environments, highlighting the importance of nurturing a culture that fosters innovation and empowers employees to think outside the box. Drawing on theoretical frameworks and practical examples, this article offers insights into how businesses can harness creativity to enhance productivity, drive growth, and adapt to changing market dynamics.