Digital Transformation in Pakistani SMEs: Challenges and Opportunities

Abstract

This scholarly article critically examines the landscape of digital transformation within Small and Medium-sized Enterprises (SMEs) in Pakistan, focusing on the challenges and opportunities that accompany this paradigm shift. The study provides a comprehensive analysis of the current state of digitalization in Pakistani SMEs, discusses the hurdles hindering progress, and proposes strategic opportunities for leveraging digital technologies to enhance competitiveness and sustainability.